Product Design

Carl Zeiss


ZED AG, Thomas Steuri
Carl Zeiss Sports Optics

The Victory 8x32 T* FL and Victory 10x32 T* FL binoculars have been developed to meet the highest professional expectations. Optical and mechanical innovations have made it possible to achieve a handy, light and compact design which is perfectly adapted to the ergonomic requirements of the user. Apart from this, a central aim in the design was the conception and realisation of a clearly recognisable brand identity for Carl Zeiss Sport Optics, on the basis of the specifications of their product design guidelines. This communicates the reliability of the brand and at the same time gives the individual products a professional and unmistakable outward appearance.