Retail- and Exhibitiondesign

North American Vehicles

Bellprat Associates AG
Anne Baur, Markus Göb

Two of the eight car models presented here are mounted vertically: a vintage Corvette C1 on a pillar of the hall, and a Jubilee Corvette – emphasised as a highlight by means of a neon installation – in the centre of the rear wall of the stand. The three-section steel wall characterises the automobiles that are jointly presented here through individualised surfaces: Cadillac without any visible fastening fixtures («elegance»), Chevrolet with aggressive edges and fine rivets («racing») and the Hummer with diagonal patterns and massive nuts («archaic»).