Interior Design

Stand D&G Dolce&Gabbana TIME/JEWELS

Baselworld 2007

Dordoni Architetti
Andreas Messerli AG

The outstanding feature of the trade fair stand of «D&G TIME» and «D&G JEWELS», designed by Dordoni Architetti, based in Milan, in accordance with brand image inputs given by Stefano Gabbana and Domenico Dolce, for the Baselworld 2007 trade fair, was a presentation surface installed on the walls and ceiling and consisting of more than 110000 RGB LEDs, on which brightly coloured video animations were shown with a powerful musical accompaniment. The combination of colour and movement gave the impression of a concert stage on which the exhibits, presented in two tinted glass cubes, practically functioned as main characters.